They are a constant feature of internet surfing - online retailers offering cash on delivery facility, option of creating your own T-shirts and other services. In fact, such specialised online stores , fashion brand retailers and group buying stores are among the hottest e-commerce start-ups, a survey says.
The study was conducted jointly by leading infotech magazine Dataquest, online research company JuxtConsult and business solution provider firm SapientNitro.
The 20 companies selected for the survey included 20north.com, 99labels.com, Bindaasbargain.com, Buytheprice.com, Caratlane.com, Dealsandyou.com, Fashionandyou.com, Flipkart.com, Indiangiftsportal.com, Infibeam.com, Inkfruit.com and Magazinemall.in.
The selection depended on three broad parameters -- business model, user experience and traction.
The report did not rank the companies.
According to the report, the business model of these companies is far more robust than the companies set up in the first phase of e-commerce ten years ago. Many of these sites have adapted models better suited to Indian needs.