The updated version of Apple Inc .'s iPad tablet computer went on sale in stores on Friday afternoon, after online orders started in the early hours of the morning.
The Cupertino company opened online sales of the iPad 2 at 4 a.m. Eastern time (0900 GMT), well before they became available in East Coast stores at 5 p.m. (2200 GMT). They were set to go on sale nationwide at the same hour, local time.
After its U.S. launch Friday, the iPad 2 goes on sale March 25 in 26 other markets, including Mexico, New Zealand, Spain and other European countries.
When the original version of the iPad went on sale in April, Apple said it sold more than 300,000 in the first day. It ended up selling more than 15 million in the first nine months, including 7.3 million to holiday shoppers in the October-December quarter.
The new iPad model comes with several improvements over the original version but the same price tag _ $499 to $829, depending on storage space and whether they can connect to the Internet over a cellular network _ hobbling efforts by rivals at breaking Apple's hold on the emerging market for tablet computers.