Stephen Elop , the new chief executive of Nokia, the world's biggest cellphone maker, will unveil his plan to turn around the Finnish company's weakening position in the high end of the market next week.
The average forecast for Nokia's 2011 underlying earnings per share has fallen 5 per cent since it flagged a weak first quarter last week, a poll found.
Following are key options Elop has to choose from:
NO CHANGE -- STRONGER FOCUS
Nokia will most likely reinforce its current software strategy -- focusing increasingly on a new MeeGo platform for high-end models, using its old Symbian workhorse for cheaper smartphones, and offering developers simultaneous access to both with its Qt toolset.
Having its own operating system gives Nokia full control over its devices rather than being beholden to a third party such as Google or Microsoft.
Apple and Blackberry maker RIM have used their own platforms to great effect, while the market is flooded with very similar smartphones running Google's Android.
Elop said on Jan. 27 the opportunity to differentiate would be a top priority when platform decisions were made.