This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications.
The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheading in part by the recent hires of Nick Grudin and Andy Mitchell , media business development executives with respective track records at Newsweek and The Daily Beast.
With this update Users can use the platform by logging in through Facebook or Twitter . Comments are threaded, and can be voted up ("Liked") and Comments can be synced across a publisher's site and Facebook Page, meaning that a comment made on a publisher's site will show up on its Facebook Page, and vice versa.
"Based on feedback from developers about ways to improve our existing comments plugin, we're testing an updated plugin that leverages authenticity and social relevancy to increase distribution. We're testing the plugin on our Facebook Blog and Developer Blog but have no further details to share at this time," a facebook spokesperson wrote.
