“We want to use all this technology to make a better consumer experience,” Glenn Britt, chief executive of Time Warner Cable, said in an interview after speaking on stage here. A better experience, it stands to reason, will help Time Warner Cable and other cable companies retain customers, protecting the lucrative subscription TV business from the prospect of cord-cutting. It will also help manufacturers sell more hardware for the living room. During the trade show, however, there was a point in every demonstration where fantasy collided with reality — and it was usually when the cable and satellite distributors came up.
“The idea here is to work with cable,” said Google’s Rishi Chandra as he showed off Google TV to Julius Genachowski, the Federal Communications Commission chairman, on Friday afternoon. When working together, Google TV can seamlessly find live television channels, recorded shows, on-demand options and Web streams. So far, though, it works that way only with Dish Network. “Right now,” Mr Chandra said, “we’re limited.” After seeing television setups at the show, Mr Genachowski said: “They’re incentivising the cable companies to innovate.”
At the show, media and technology executives largely agreed with that sentiment. And signs of innovation were evident: Time Warner Cable, one of the biggest cable operators, announced that it would start delivering programming via its network straight into some Sony and Samsung television sets, removing the need for a set-top cable television box.
The so-called smart TVs receive video via the Internet, protect the video as directed by the content owners, and display it all with a program guide that is much slicker than the ones that most people are saddled with now. Time Warner Cable customers who buy the television sets will have a cable television app on the program guide next to a YouTube application and a Facebook application, all tied together by a search bar. Many distributors “will have an app for us” over time, predicted Stuart Silloway, a training manager for Samsung Electronics America. Also last week, Comcast and Time Warner Cable announced that they would replicate their live channel lineups on tablet computers. Other distributors like Verizon and Cablevision are working on similar features. (Of course, the channels themselves are also scurrying to reach consumers on tablets, too.
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