Cablevision Systems Corp is launching an app for customers using its Optimum package to watch television on their iPads at home, the company said on Saturday.
The service, available at no extra charge, will allow the cable operator's more than 3 million customers to watch some 300 channels, search programming by genre and enable customers to record programs.
The system uses Cablevision's digital cable television network to deliver programming to the iPad, so customers do not need to have Internet access on their devices to use the app.
"This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home," Tom Rutledge, Cablevision chief operating officer, said in a statement.
The move by New York-based Cablevision comes weeks after Time Warner Cable launched its own iPad app in mid-March.
The Time Warner version allows users to watch live programming from 32 networks so long as they are at home using their Wi-Fi network.
But Time Warner's app sparked controversy.
A few days ago, after getting several "cease and desist" notices, the No. 2 U.S. cable company said it would no longer carry networks owned by News Corp's Fox, Viacom and Discovery Communications.
The media companies believe the cable company needs to pay for new licenses in order for customers to use the iPad app.
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Coming out with TV everywhere is a great idea for those who are on the go but with Cablevision you do have to be inside the home to use the IPad. That is if you want to watch TV everywhere. Working for DISH we also have TV everywhere which allows you to watch TV everywhere and anywhere you are. You can also use your smart phone or a laptop; you don't only have to use the IPad. It's great to be on the light rail and watch LIVE TV on my Android and I don't have to miss the beginning of my favorite show.
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